Strategic Business Plan Case Study Example | Topics and Well Written Essays - 3000 words

Strategic Business Plan - Case Study Example Having started in the year 1988, this company started out as a small unit with four tailors and has now gone ahead to become one of the most prestigious names in interior decoration in the state of Orissa. This company employs people locally and can thus capture the local market in a better way through increased motivation within the work space through which employees will come up with better suggestions. Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. We are concerned with the fact that Porter's essentially ahistorical approach cannot provide a full account of either a nation's competitive advantage and corporate strategies or the growth and development of industrial clusters. For this, let us first understand competitive advantage. Competitive advantage is the response o... Opportunities: This company employs people locally and can thus capture the local market in a better way through increased motivation within the work space through which employees will come up with better suggestions. Threats: The company follows a very informal structure within its work culture which might pose a threat in the entrepreneurial control structure. It does not follow a formal structure of performance management. Competitive Advantage and Sustainable Entrepreneurial Growth: Internal and Technological Environment Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti's plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. Source: Alan Chapman 2005 We are concerned with the fact that Porter's essentially ahistorical approach cannot provide a full account of either a nation's competitive advantage and corporate strategies or the growth and development of industrial clusters. For this, let us first understand competitive advantage. This has special relevance for the Anukul Group, owing to the following reasons: The company needs to launch a full fledged expansion policy. It needs to zero in on resources which can be procured on easy and regular terms. The company needs to study